That is an interesting question!
I would have mounted them to be visually similar (i.e., logos pointing out). However,
@ZachyCatGames noticed that the original fan and the new fan both have arrows indicating (presumably) airflow direction. We verified that wind blows in the direction indicated on the new fan, and we mounted the new one as shown in the image so that its arrow points the same direction as the old fan (towards the flip chips). However, we did not confirm that the fans are all blowing in the same direction. We will do so and report back.