There are articles about this in contemporary magazines and they generally referred to this sort of thing as “grey market”. This kind of thing was still going on into the 2000’s; a lot of companies (Fry’s electronics, for instance) had some legally dubious policies where they’d sell you an OEM copy of Windows XP consisting of a disc and a sticker for a *substantial* discount if you bought it at the same time as almost any piece of hardware. You can call that “retail” too, but… was it really?
I mean, it was definitely not *impossible* to pay money for a copy of DOS. Companies like IBM and Compaq sold boxed DOS separately for upgrades, etc, and it’s not like they carded you. The first XT clone my family owned (which we bought lightly used) came with a boxed copy of IBM DOS 3.1, but the previous owner had yoinked a copy of GW-BASIC from a Compaq DOS disk because IBM DOS came with the version of BASICA that relied on BASIC in ROM.