Here's my thinking on this. The Retrobrite recipe is in the public domain. I applaud that, and I applaud the way Dave has lead this project in the vintage computing community.
It's a bit of work to apply the treatment. Some people may want to get their cases de-yellowed but do not want the hassel of doing it themselves. They may be happy to pay for others to do that for them. If the charge is just for labour and materials, well, I guess that's fair enough. As Anders says, it's a bit like someone charging to setup open source software and tweak it on a person's machine. The charge is for the labour, not the software.
However, I wouldn't worry about the ideas being exploited by a big commerical enterprise. I don't think a commecial service will ever be a viable business. In order to make a profit, the cost of de-yellowing a case would need to cover
1. Labour (for washing, pasting, mixing, checking)
2. Materials (chemicals etc)
3. Shipping cases
Vintage computers don't go for much anyway and if we are talking about a local market (e.g. people drop a case in to the de-yellower) then the market is very small. How many people within driving distance are vintage computer nuts wanting their cases deyellowed AND are prepared to pay someone to do it? I would suggest very few. There is a larger market beyond the local driving zone BUT if things need to be shipped both ways, then up goes the cost...it goes WAY up.
The odd person may do some deyellowing for payment of labour and materials but I can't see it being common. Only a few will be prepared to pay what a commercial enterprise would need to charge. Not enough clients to sustain it as a business.
Tez